Sellics merged with Perpetua, which focuses primarily on advertising. Former Sellics users who wanted an all-in-one tool need to look elsewhere. Here are your best options.
The closest replacement for what Sellics used to be: PPC management, SEO analysis, profit tracking, and competitor monitoring in one platform. But built as an AI agent, not a dashboard. You describe what you need in plain English and Jarvio handles the rest through direct API connections.
Sellics merged into Perpetua, which continues the advertising automation work with goal-based bid optimization. Set your target ACoS or ROAS and the algorithm manages bids. Strong for advertising, but Perpetua dropped most non-advertising features that Sellics offered.
Compare with Jarvio →The most popular Amazon seller suite with 20+ tools covering keyword research, listing optimization, inventory management, and PPC through Adtomic. Strong breadth and training content. Each tool operates independently rather than being integrated.
Compare with Jarvio →Strong product research and competitor analysis with the most accurate sales estimates available. Good Chrome extension and beginner-friendly UI. Less comprehensive for ongoing management, but unmatched for the research and validation phase.
Compare with Jarvio →Affordable all-in-one platform covering PPC management, keyword research, profit tracking, and listing optimization. Good value for smaller sellers who want breadth without premium pricing. Less depth than specialized tools in any single category.
Compare with Jarvio →Sellics was one of the original all-in-one Amazon seller platforms. It combined PPC management, SEO tools, a profit dashboard, review monitoring, and competitor tracking into a single interface. For many sellers, it was the first tool that tried to cover the full operational picture rather than just one aspect of Amazon selling.
In 2022, Sellics merged with Perpetua. The combined company shifted focus primarily to advertising automation, leveraging Perpetua's sophisticated bid optimization algorithms. Former Sellics users who relied on the all-in-one platform (PPC, SEO, profit dashboard, review monitoring, inventory) found themselves with an advertising-only tool that dropped most of the features they depended on.
The timing was particularly challenging because it happened during a period when Amazon's marketplace was getting more competitive, not less. Sellers who lost their all-in-one platform had to scramble to replace multiple capabilities across multiple new tools.
PPC management: Sellics offered campaign management with bid optimization. Perpetua continues this with more sophisticated algorithms. Jarvio handles PPC through the Advertising API with daily bid adjustments, keyword harvesting, and negative keyword management.
Profit dashboard: Sellics tracked profitability per product with fee breakdowns. This feature didn't carry over to Perpetua. Jarvio provides profitability analysis through conversation, pulling revenue, fees, PPC spend, and COGS data. Sellerboard is a strong dedicated alternative for profit tracking.
SEO and listing tools: Sellics offered keyword tracking and listing optimization suggestions. This also didn't carry over. Jarvio writes and optimizes listings through the SP-API. Helium 10 offers the most comprehensive keyword research suite.
Review monitoring: Sellics tracked reviews and alerted you to new negative reviews. Jarvio monitors reviews and alerts you through Slack or in conversation. See our review monitoring feature page for specifics.
Competitor tracking: Sellics tracked competitor pricing and BSR changes. Jarvio provides competitor monitoring with alerts for price changes, new sellers on your listing, and BSR movements. SmartScout offers the deepest competitive intelligence at the brand level.
Former Sellics users have two paths. The first is rebuilding with multiple specialized tools: Perpetua for PPC, Sellerboard for profit tracking, Helium 10 for keywords and listings, and a separate tool for inventory. This gives you best-in-class tools in each category but costs more and requires managing multiple subscriptions and interfaces.
The second path is finding a new all-in-one platform that covers what Sellics covered and more. This is where Jarvio fits: PPC automation, listing optimization, inventory monitoring, profit analysis, competitor tracking, review monitoring, and reimbursement scanning. All through one AI agent instead of a dashboard, which means less time managing tools and more time on strategy.
The key advantage of the second path isn't just cost savings (though consolidating 3-4 subscriptions into one helps). It's that data stays connected. Your PPC decisions are informed by inventory levels. Your restock decisions consider which products have profitable PPC campaigns. Your listing optimizations incorporate competitor keyword data. When everything lives in one platform, these connections happen automatically.
When Sellics launched, the standard was dashboard-based tools where you logged in, reviewed data, and took manual action. Every tool on this list except Jarvio still follows that model to varying degrees.
The shift toward AI agents changes what's possible. Instead of logging into a profit dashboard to check your margins, you ask 'What are my top 10 products by profit margin this month?' and get an immediate answer with context. Instead of navigating to a PPC tab to check campaign performance, you say 'Lower bids on keywords with ACoS above 40%' and it happens through the API.
Sellics was ahead of its time in trying to be all-in-one. The tools that are ahead of the curve now are the ones that add intelligence and automation on top of that all-in-one foundation. For a deeper look at this trend, read our guide on how AI is changing Amazon selling.
Perpetua is the natural successor if advertising automation was your primary Sellics use case. Their algorithms have improved since the merger, and goal-based optimization is genuinely effective for PPC management.
For the all-in-one experience Sellics was known for, Jarvio is the closest modern replacement. It covers everything Sellics did (PPC, listings, inventory, analytics, reviews, competitors) with AI capabilities Sellics never had. The interaction model is different (conversation vs. dashboard), but the coverage is broader and the automation is deeper.
If you're building a multi-tool stack, Helium 10 (research and keywords) plus Jarvio (operations and automation) is the most effective combination for former Sellics users who want both depth and breadth.
Ready to replace what Sellics used to do, and more? Start your free Jarvio trial.
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