Connect Jarvio to Notion:
Run Your Amazon Workflows From Inside Notion AI

Jarvio exposes a standard MCP (Model Context Protocol) server, and Notion Custom Agents can connect to custom MCP servers. Hook the two together and a Notion agent can pull Amazon sales, PPC, inventory, and ad data directly into the page you're writing — without you ever switching tabs. This is the same plumbing behind Amazon AI agents, just exposed in a workspace you probably already use. Here's the working setup, including the gotchas that aren't obvious from either product's UI.

Why bother?

If you already live in Notion — for docs, plans, meeting notes, project trackers — your Jarvio Agent sits one click away in the Notion sidebar. Ask it anything you'd normally ask Jarvio: sales, PPC, inventory, advertising data, account health. If you've ever set up Amazon workflow automation through Zapier or a custom script, this is the same idea — except your AI agent is the interface and Jarvio's tools are the runtime. We'd rather show you the setup and let you find your own workflows than prescribe ours.

What you'll need

• A Jarvio account with at least one brand connected. Sign up here if you don't have one.
• A Notion workspace with custom MCP servers enabled. Notion controls who can use custom MCPs — see Notion's connections help page for current availability.
• The Notion privileges required to enable custom MCPs for the workspace, if they aren't already enabled — Step 1 explains where.

Step 1 — Enable Custom MCP Servers in your Notion workspace

Custom MCPs are off by default in Notion, and the "Add custom MCP server" option simply won't appear inside a Custom Agent's settings until they're enabled at the workspace level. Do this first — if your workspace can't enable it, no point generating an API key in Step 2.

1. In Notion, click your workspace name (top-left) and choose Settings.
2. Open Connections in the settings sidebar, then switch to the Manage tab.
3. Scroll to Manage permissions and switch on the Enable custom MCP servers toggle.

Note: You'll need the workspace privileges required to enable custom MCPs. If the toggle isn't visible or is disabled, ask whoever owns your Notion workspace to flip it. Notion's own help docs sometimes describe an older path (Notion AI → AI connectors) — the live UI as of June 2026 uses Connections → Manage instead.

Step 2 — Generate a Jarvio MCP API key

1. Log into Jarvio and open Settings → MCP — or jump straight to the Notion tab: app.jarvio.io/org/mcp?connector=notion.
2. On the MCP Server card, click View Configuration. The dialog opens on the Notion tab.
3. Name the key (default: Notion Connector — change to something descriptive like JD's Notion MCP connector) and click Generate API Key.

You'll then see two values:

• Server URL — https://2api.jarvio.io/mcp
• API Key — a long string starting with jrv_…

Step 3 — Create a Notion Custom Agent and describe it

Jarvio attaches to a Custom Agent — the only place Notion accepts custom MCP servers today (the main Notion AI does not; see Step 5). The flow is two-phase: first describe what the agent should do, then add the MCP connection.

1. In Notion, open the Agents section in the left sidebar and click New custom agent.
2. Notion opens a chat input asking you to describe the agent you want to build. This is where Notion's own AI sets up the agent's name, instructions, and starting prompt for you — based on what you paste in.
3. Paste the prompt below into that chat input. It includes a link to this guide so you can refer back to the MCP setup steps without losing your place.

Once Notion's AI finishes setting up the agent, continue below to wire up the connection.

Add the Jarvio MCP connection

1. Open the new agent's Settings (the gear / settings entry on the agent).
2. Scroll to the bottom and click Add connection (bottom-right of the connections list).
3. Choose Custom MCP server.
4. Fill in the form:
   • Name: Jarvio MCP — this is the connection label Notion stores against your agent (distinct from the agent's own name, which is Jarvio Agent from Step 3)
   • Server URL: the URL from Step 2 (https://2api.jarvio.io/mcp)
   • Authentication: select Bearer
   • Bearer token: paste the jrv_… key from Step 2
5. Click Save.

Step 4 — Use Jarvio inside Notion

Open the agent directly to use it. In Notion's Agents sidebar, click Jarvio Agent and start a new chat. That's the route we've found reliably triggers Jarvio's MCP tools. (Notion documents @-mentions and triggers as additional invocation paths, but in our testing @-mentioning the agent from a regular page didn't actually fire the tools — opening a chat with the agent is the path that works today.)

Should you talk to the main AI or the Custom Agent directly?

Always go to the Custom Agent directly. Notion's main AI (Notion Agent) and Custom Agents are separate systems — the main AI can't delegate to or call a Custom Agent for you. The docs put it plainly: "Notion Agent is on-demand, whereas Custom Agents are autonomous."

Practically:

• Asking the main Notion AI "use my Jarvio agent to pull yesterday's sales" will not work — it has no awareness of your Custom Agents.
• Instead, open the Jarvio Agent from the Agents sidebar and ask your question in its chat. The agent runs with its own MCP tools and answers in the chat.

What it looks like in practice

Open Jarvio Agent from the Agents sidebar and ask. The agent picks the right Jarvio MCP tool, calls it over the connection you configured, and answers in the chat. From there it's your sandbox — explore what Jarvio's tools can answer for your business.

Sharing the agent with your team

Notion lets you share Custom Agents with workspace members so they can interact with the agent without needing their own Jarvio API key — the agent uses the one you bound. One thing to be deliberate about: every team member who can interact with the agent effectively has access to whichever Jarvio brand the key is scoped to. If you want hard isolation per teammate, give each their own Jarvio key and have them build their own agent.

Step 5 — What about Notion's main AI?

Custom MCP connections are configured on Custom Agents (not the default Notion AI experience), so to use Jarvio tools you'll open the Jarvio-connected Custom Agent and chat with it directly. See Notion's MCP for Custom Agents docs for the current scope of where custom MCPs surface.

Worth knowing: MCP connections are configured on a per-agent basis, so each Custom Agent you want to use with Jarvio will need that connection set up. Same URL and API key — you just re-do the binding on each agent.

Troubleshooting