| How you interact | Conversational AI agent. Ask in plain English | Dashboard. Log in, navigate menus, check data manually |
| Keyword research | Brand Analytics via SP-API. Not the primary focus | Best-in-class (Cerebro, Magnet, keyword tracker) |
| Listing optimization | AI writes titles, bullets, descriptions and pushes them live via SP-API | Listing Builder with AI, Scribbles for keyword insertion |
| PPC automation | Reads and writes to the Advertising API. Adjusts bids, adds negatives, harvests keywords | Adtomic: rule-based + AI bid management (2% fee on ad spend) |
| Inventory monitoring | Automated daily checks. Restock tasks created, alerts sent to Slack or email | Inventory alerts and restock suggestions in dashboard |
| Workflow automation | Visual drag-and-drop builder + AI agent builds workflows in conversation | No workflow automation. Individual tools only |
| Scheduling | Workflows run on schedule (daily, weekly, custom) | No scheduling. Manual checks required |
| Integrations | Google Sheets, Slack, Asana, Notion, ClickUp, Gmail, and anything with an API | Limited, primarily within the Helium 10 ecosystem |
| Reimbursement scanning | Automated FBA audit with full claim documentation prepared (zero commission) | Not available natively |
| AI capabilities | Claude and Gemini for analysis, content, recommendations, and image generation | AI listing builder, AI-powered Adtomic bid suggestions |