| Pricing | Free trial, then plans that scale with usage and SKU count. No demo, no contract | Enterprise contracts, typically scaling with managed ad spend |
| Interface | Conversational AI agent. Plain-English instructions | Complex dashboard with a conditional-logic rule builder |
| PPC automation | AI agent writes directly to the Advertising API. Adjusts bids, adds negatives, harvests keywords | Advanced rule-based plus automated bidding |
| DSP management | Sponsored Products, Brands, and Display via the Advertising API | Full Amazon DSP management |
| Cross-marketplace | Amazon focused | Amazon, Walmart, Instacart, Target and more |
| Listing optimization | AI writes titles, bullets, descriptions and pushes them live via SP-API | Not available |
| Inventory management | Restock alerts with velocity, margin and PPC analysis | Not available |
| Competitor monitoring | Real-time alerts on price, listing and review changes | Share of voice analysis |
| Reimbursement scanning | Automated FBA audit with prepared claim documentation (zero commission) | Not available |
| Workflow automation | Visual builder connecting Amazon to any tool, on a schedule | Not available |