Sellics was one of the original Amazon seller suites. It has been absorbed into Perpetua, focusing exclusively on advertising automation. Here is how Jarvio compares for sellers who need the operational breadth that Sellics used to provide.
Start free trial| Feature | Jarvio | Perpetua (Sellics) |
|---|---|---|
| Primary purpose | End-to-end operational automation via AI agent | Goal-based PPC optimization (formerly all-in-one suite) |
| Current status | Active: AI agent plus visual workflow builder | Sellics discontinued in 2022. Merged into Perpetua (advertising only) |
| PPC approach | Reads and writes to Advertising API: adjusts bids, adds negatives, creates campaigns | Perpetua: AI-powered bid optimization toward ROAS/ACoS goals |
| Amazon DSP | Focuses on Sponsored Products, Brands, and Display via Advertising API | Perpetua supports Amazon DSP campaigns |
| Listing optimization | AI generates and pushes titles, bullets, descriptions via SP-API | Not available (dropped when Sellics merged) |
| Workflow automation | Visual drag-and-drop builder plus AI agent | No workflow automation |
| Integrations | Google Sheets, Asana, Notion, ClickUp, Slack, Gmail, any API | Limited, within Perpetua ecosystem |
| AI capabilities | Claude and Gemini for analysis, content, recommendations | AI-powered bid optimization and budget allocation |
| Inventory monitoring | Automated daily checks with restock tasks and team alerts | Not available (advertising focus only) |
| Reimbursement scanning | Automated FBA audit with prepared claim documentation (zero commission) | Not available |
| Review monitoring | Sentiment alerts with drafted responses | Not available |
| Competitor monitoring | Real-time alerts on price, listing, and review changes | Not available |
| Reporting | Automated reports on schedule, delivered to any channel | Advertising performance dashboards |
| Pricing | Free trial, then subscription | Perpetua: percentage of ad spend (typically 3-7%) |
| Best for | Full operational automation across Amazon business | Automated PPC bid management and DSP campaigns |
Sellics was one of the original Amazon seller suites, combining PPC management, SEO analytics, profit tracking, and competitive research in a single platform. Many sellers relied on it as their primary Amazon tool throughout 2018 to 2022. It was one of the first tools that tried to bring everything under one roof.
In 2022, Sellics merged with Perpetua, and the standalone Sellics product was discontinued. The combined entity now focuses exclusively on advertising automation: goal-based PPC optimization and Amazon DSP campaign management. The broader operational features like profit tracking, SEO tools, and competitive analysis were dropped entirely.
Former Sellics users now use Perpetua for advertising or have moved to other tools for their broader operational needs. This comparison helps those sellers understand how Jarvio fills the gap that Sellics' discontinuation created. For a broader view of the current landscape, our comparison of the best Amazon automation tools covers what is available today.
If your primary need is automated PPC bid management with minimal manual intervention, Perpetua's goal-based approach is strong. You set ROAS or ACoS targets, and their AI optimises bids to hit those goals. Their Amazon DSP support is also a genuine differentiator for sellers running display and video campaigns beyond standard Sponsored Products.
The pricing model charges a percentage of ad spend, which works well for sellers who want to tie their tool costs directly to advertising investment. For pure advertising automation where you set targets and walk away, Perpetua remains competitive. You can see how it stacks up against other PPC-focused tools in our guide to the best Amazon PPC tools.
The limitation is scope. Perpetua only does advertising. It cannot monitor your inventory levels, scan for FBA reimbursements, track competitor changes, optimise your listings, or send operational reports to your team. You need additional tools for all of those functions.
Jarvio covers the operational breadth that Sellics used to offer, and goes further with AI-powered automation. PPC optimization through the Advertising API, listing updates through the SP-API, inventory monitoring with automated restock alerts, competitor tracking with real-time notifications, reimbursement scanning with prepared claim documentation, and team reporting to Slack or Google Sheets.
For former Sellics users who miss having a comprehensive platform, Jarvio provides the operational automation layer that Perpetua dropped. The AI agent approach means you do not navigate dashboards. You describe what you need in plain English and the agent executes it. If you used to rely on Sellics' profit tracking, Jarvio pulls sales and fee data from SP-API reports to give you margin analysis by product.
Many sellers now use Perpetua for PPC alongside Jarvio for everything else. The combination replaces what Sellics used to do, with significantly more automation capability than the original Sellics ever offered. For sellers exploring this setup, our use case for automated PPC management shows how Jarvio handles the advertising side.
Perpetua charges a percentage of your managed ad spend, typically 3 to 7 percent. If you spend $10,000 per month on ads, that is $300 to $700 per month just for bid management. As your ad spend grows, so does your Perpetua bill, with no cap.
Jarvio uses a flat subscription model. Your cost stays the same whether you spend $5,000 or $50,000 on ads. For growing sellers who plan to scale their advertising, the flat pricing model becomes significantly more cost-effective over time. You also get PPC management plus listings, inventory, competitors, reimbursements, and reporting all included in that single subscription.
If you are a former Sellics user currently using Perpetua for ads and piecing together other tools for everything else, consolidating to Jarvio simplifies your stack. Start a free trial, connect your Amazon account, and the AI agent begins pulling your data immediately. Your PPC campaigns continue running on Amazon; Jarvio picks up management from there.
The transition takes minutes, not days. There is no complex onboarding process. Jarvio connects to the same Amazon APIs that Sellics used to connect to, and the AI agent starts generating insights and executing tasks as soon as it has access to your data.
Start your free Jarvio trial and see how it fills the Sellics-shaped gap.
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